Top 5 Benefits of Google Ads:

1: Brand Awareness:


Advertising on newspapers, radio, TV advertisement and billboards have become an ancient method of advertisement because it has a limited reach at high cost.With Google AdWords, businesses can advertise to the target audience when they are researching about their product category in the search engine. Brand awareness and marketing is one of the most common advantage of Google AdWords.

2: Reachability to the High-Quality Audience:


Automatic bid strategy is a component of Google Ads, with Automatic bid strategies such as CPC, it is possible to show ads to the audience who are more likely to make a purchase.

3: Faster Than SEO:


On the search engine, businesses have the golden opportunity to come in front of people when they are looking out for the products or services of their Categories.

However, with big Opportunity comes high competition. Getting organic ranking on Google is time consuming process and getting organic users may take a long time.

With Google AdWords, businesses can get the faster results by optimizing best bidding strategies, targetting the audience according to the demographic and and the right time of the day.

4: Scheduling The Ads at the right time to reach best audience:


Scheduling the ads at specific time of the day is the major benefit of marketing through google ads.
You don’t have to pay for running the ads whole day. you can schedule the ads at specific time intervals or day.

After few months of data, you can perform analyses. With the statistics you can perform analyses to find out the best time to trigger the ads.

5:  User Demographics based Campaign Strategies:


One of the best part of Google Ads is to make campaign strategies according to user demographic.
You select the audience with specific interest, occupation, age, income, maternity status, location, gender etc.
It helps in reaching valuable users with high probability of making a purchase.


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