Cloudware Service is the best and leading web solution provider in Panipat. Our team of experts have years of experience in running Google Ads Campaign and Social media marketing.
Note that “AdWords” is now “Google Ads”.
What is Google Ads?
Google Ads (earlier used to known as Google Adwords) is an online advertising platform developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, video content, and generate mobile application installs within the Google ad network to web users. It can place ads both in the results of search engines like Google Search (the Google Search Network), Google partner websites, mobile apps, and Youtube videos.
Cloudsware – Cloudware Services is best website designing and development company in Panipat which offers a quality service in running various business campaign through Google Ads.
Did You know?
Google has 92.42% of the search engine market share worldwide. That breaks down to approximately 72% of the desktop market and 92% of the mobile search engine market share.
How many Google searches per day?
It is estimated Google processes approximately 70,000 search queries every second, translating to 5.8 billion searches per day and approximately 2 trillion global searches per year.
Statistic Source Credit: blog.hubspot.com/marketing/google-search-statistics
Top 5 Benefits of Google Ads:
1: Brand Awareness:
Advertising on newspapers, radio, TV advertisement and billboards have become an ancient method of advertisement because it has a limited reach at high cost.With Google AdWords, businesses can advertise to the target audience when they are researching about their product category in the search engine. Brand awareness and marketing is one of the most common advantage of Google AdWords.
2: Reachability to the High-Quality Audience:
Automatic bid strategy is a component of Google Ads, with Automatoc bid strategies such as Ecpc, it is possible to show ads to the audience who are more likely to make a purchase.
3: Faster Than SEO:
On the search engine, businesses have the golden opportunity to come in front of people when they are looking out for the products or services of their Categories.
However, with big Opportunity comes high competition. Getting organic ranking on Google is time consuming process and getting organic users may take a long time.
With Google AdWords, businesses can get the faster results by optimizing best bidding strategies, targetting the audience according to the demographic and and the right time of the day.
4: Scheduling The Ads at the right time to reach best audience:
Scheduling the ads at specific time of the day is the major benefit of marketing through google ads.
You don’t have to pay for running the ads whole day. you can schedule the ads at specific time intervals or day.
After few months of data, you can perform analyses. With the statistics you can analyse the best time to trigger the ads.
5: User Demographics based Campaign Strategies:
One of the best part of Google Ads is to make campaign strategies according to user demographic.
You select the audience with specific interest, occupation, age, income, maternity status, location, gender etc.
It helps in reaching valuable users with high probability of making a purchase.
Types of Google Ads:
- Search Ads
Create text or call ads that show near search results of Google.com, on Google search partners sites.
- Display Ads
Display ads create visually appealing ads that serve across the Google Display Network, on Youtube, mobile or in applications.
- Shopping Ads
Creates Shopping ads drives online and in-store sales, website clicks, and other conversions.
- Video Ads
video ads are designed to increase reach and awareness, encourage engagement, or drive conversions.
- Application Ads:
Application promotion ads serves across the Google Search Network, the Display Network, Google Play, within other apps, and on YouTube.
- Smart Ads:
Create text and image ads that show on Google, Google Maps, and across the web, and take advantage of minimal hands-on ads management.
Get in front of customers when they’re searching for businesses like yours on Google Search and Maps. Only pay for results, like clicks to your website or calls to your business.
